How we compare
More protein.
More fibre.
Less sugar.
TRUELY Cocoa next to the leading chocolate-flavoured cereal. Same chocolatey bowl, very different numbers.
| TRUELY Cocoa* | Leading chocolate-flavoured cereal** | |
|---|---|---|
| Protein | 18g | 2g |
| Fibre | 5g | 1g |
| Sugar | 4g | 12g |
| Complete protein (all 9 essential amino acids) | ✓ | ✕ |
*Per 40g serving of TRUELY Cocoa. **Per 36g serving of the leading chocolate-flavoured cereal, from its published nutrition facts.
Questions, answered.
Why does TRUELY cost more than regular cereal?
Regular cereal is mostly corn, rice or wheat. TRUELY is made from milk protein (whey and casein), which costs more, and it gives you 18g of complete protein per bowl, about as much as three eggs.
Does it actually taste like cereal?
That’s the whole idea: the flavours you grew up with, rebuilt with protein. Customers rate TRUELY 4.5 stars across 1,700+ reviews. Read them below.
What is it sweetened with?
Organic cane sugar and monk fruit. No sugar alcohols and no artificial sweeteners. The exact sugar per bowl for each flavour is on its nutrition panel.
What kind of protein is in it?
Milk protein: whey and casein. It’s a complete protein with all nine essential amino acids, 18g in every 40g bowl.
Is it gluten-free? What about allergens?
Yes, TRUELY is gluten-free. It contains milk. Allergen statements can vary by flavour, so check the ingredient list on this page.
How does the subscription work?
Choose a delivery every 2, 4 or 8 weeks and save on every order. Skip, pause or cancel anytime from your account.
How much is shipping?
Free on every order to Canada and the US.
What if I don’t love it?
Email info@truelycereal.com within 30 days of your first order and we’ll refund it. No need to send anything back.
This is not only the best protein cereals, it also the best tasting cereals ever! It is unbelievably rich and crunchy, all natural and awesome ingredients, and tastes great! We are very picky in terms of taste, texture, and these are the best, plus the wholesome ingredients. Tried Magic Spoons but it’s a bit too greasy. Truely cereal is perfect in every way. Will try other flavors too. This will be the only cereal we are getting from now on. Highly recommend these.
I can’t believe this product exists! This is the best cereal I’ve ever had and it’s full of protein and little sugar!
If you want a crunchy, chocolaty snack with little sugar and lots of protein, try the cocoa flavor. I eat it right out of the box. My grandchildren put it on yogurt.
This is fabulous! It tastes so good, and provides good protein at the same time. It’s a nice snack or treat too!
First time trying Truely and absolutely love it!! I eat it with my yogurt AND on its own because it’s just that good. Great macros, and great taste! Give it a try!
Clean ingredients, high protein, and actually tastes great! Proudly Canadian.
So, so good! This is meeting my protein needs with deliciousness!
Love this product. It's expensive, but really helps you get enough protein while in a calorie deficit. Really tasty too.
Surprisingly delicious, basically it was like having chocolate flavored Cheerios, love it
Tastes better than normal cereal. I am hoping you the company is able to scale production and push down prices.
Can’t stop eating it. Lol. The PBJ is incredible!!
These are truly delicious. Great flavor and texture. I like the macro’s much better than the leading competitor. I’ve been having fun making high protein treats with them. Glad there is a subscription option.
Best protein cereal ever!!
I love how its crunchy and taste like regular cereal without all the sugar and carbs!! The chocolate flavor is on point and taste like cocoa puffs. Also the macros are really good so will definitely repurchase!
horrible company customer service horrible. for 1 week no reponse. missing 8 of 12 boxes paid for. put a fraud complaint in with my credit card company
Great tasting and nutritious but I wished it had more cereal in the box for the price point.
Truely is so tasty! It matches my childhood fav coco puffs to a tee. It feels like good quality ingredients that keep you full for hours.
Loved it!
The cereal is definitely tasty. I’m just surprised at how small the bag of cereal is given the price and the size of the box. I like the cereal, but I feel the high price makes me buying it again unlikely.
Also liked this flavour as well! Tastes like chocolate
I bought this for myself, but my whole family is eating it great product. Great taste healthy for everyone.
If you're a chocolate lover this is the cereal. Add some Fairlife chocolate milk and easily around 25g of protein
Switched from Magic Spoon to Truely as it is a Canadian made product and the taste is amazing!!
I've had Catalina Crunch, Three Wishes, and Magic Spoon's chocolate-based cereals, and this one is easily the best of the bunch for me.
After trying Truely cereal (Cocoa). Honestly, not bad at all. Crunch is decent, taste is better than most protein snacks (not overly chalky), and macros are solid — around 18g protein, ~150 cals, and 1–4g sugar per cup. Definitely fills you up more than a normal cereal bowl.
But… the price is wild. When you break it down, you’re paying 3–5x what a regular cereal costs. The extra cost comes from whey protein (which is pricier than grains) + smaller batch production. Still, a lot of that premium is branding and convenience. You could literally dump a scoop of whey into oats or yogurt and hit the same nutrition for way less.
Amazing
Truely Protein Cereal Cocoa, 4 Pack
I have been loving these high protein and tasty breakfast flavours so far
Love it!
I don’t ever write reviews since they don’t really seem genuine, but when I say this protein cereal is legit the best I’ve had I mean it. Most protein cereals have a good taste but the texture is just horrible like most taste like chewing on cardboard, but truly protein cereal tastes like actual cereal has a good taste like the flavor is actually really good and it’s high on protein or calories you can’t ask for anything more.