New look.
Same 18g of protein.
The cereal you grew up with, rebuilt with complete protein.
Shop our best sellers.
In every 40g bowl
Expect more from your cereal.
Same crunch you grew up with. Built to actually fuel your day.
- Gluten-free
- No sugar alcohols
- No artificial sweeteners
The numbers
More protein in every calorie.
Grams of protein per 100 calories. More is better: it keeps you full longer and helps protect muscle when you're cutting.
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TRUELY18g protein · 170 cal10.6g
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Leading dairy protein cereal13g protein · 140 cal9.3g
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Leading plant-based cereal11g protein · 150 cal7.3g
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Leading traditional cereal2g protein · 110 cal1.8g
*Per serving. Comparisons use publicly available nutrition information for top-selling US cereal brands, 2026. TRUELY shown at 170 cal; flavours range from 160 to 180.